Arthur To is one of the youngest and most talented digital imaging film technicians. He usually works behind the scenes for movies but left his job for a few days along with his crew, to take part in an adventure worthy of Hollywood.  

He went on a trip from Rome to Geneva. To face this journey, he chose the 2017 Jeep® Cherokee. Arthur and his crew drove through the most beautiful cities and fascinating roads across Europe.

His route went from Rome to Florence, then on to Pisa, Genoa, Milan, the Swiss Alps, Bern, through to the French Alps and Mont Blanc, finally ending up in Geneva. The Cherokee allowed Arthur and his crew to reach the most hidden spots and shoot footage off the beaten track.

To document his trip, he took his camera to capture all the moments  along the way from the  Tuscan countryside to the culture of Milan and the magnificence of the Swiss Alps.

He traveled from Rome to Florence, then on to Pisa, Genoa, Milan, the Swiss Alps, Bern, through the French Alps and Mont Blanc, ending up in Geneva. The young men drove the Jeep® Cherokee through the most beautiful cities on fascinating roads across Europe.

To document his trip, Artur took his film camera along in order to capture, in his words “adventure across the Tuscan countryside”, “culture in Milan” and “the magnificence of the Swiss Alps”.

An amazing experience made possible thanks to the Jeep® Cherokee, that allowed this crew to reach places and shoot footage off the beaten track.